Our Story

Vel. was born in the heart of 2019, from the fiery ambition of a young entrepreneur determined to carve his own path. Dissatisfied with the routine treadmill of existence, he yearned for something more—a venture where passion and purpose could intertwine seamlessly. Thus began the journey of Vel.

Driven by a relentless pursuit of excellence, he delved into the age-old craft of leatherworking. Hours turned into days, days into weeks, as he immersed himself in a world of tutorials and trial-and-error. Amidst countless setbacks and fleeting triumphs, he persevered, determined to unlock the secrets of his chosen craft.

And then, like a phoenix rising from the ashes, Vel emerged—a testament to resilience, determination, and unwavering dedication. From humble beginnings, our founder's vision flourished, as Vel quickly outgrew its nascent roots to become something much greater than ever imagined.

As demand soared, the need for expansion became undeniable. With a newfound sense of purpose, he welcomed a business partner onboard, their synergy igniting a spark of creativity and innovation. Together, they embarked on a mission to elevate Vel. to new heights.

Through collaboration and shared vision, they curated a premium range that epitomized craftsmanship and quality. Every stitch, every detail, meticulously crafted to perfection. Vel. emerged not just as a brand, but as a testament to resilience, determination, and the relentless pursuit of dreams.

Today, as you hold a Vel. product in your hands, you hold more than just leather; you hold a piece of our story. A story of overcoming obstacles, embracing challenges, and daring to defy the odds. From humble beginnings to extraordinary achievements, our journey is a testament to the power of perseverance and the unwavering belief in the pursuit of greatness. Welcome to Vel., where every product tells a story, and every story inspires greatness.

Our Why

Vel Keychain on a cutting matt

Mission

At Vel., our mission is to create exceptional leather goods that inspire confidence, elevate style, and stand the test of time. Through our commitment to craftsmanship, quality, and innovation, we aim to exceed the expectations of our customers while preserving the timeless art of leathercraft.

Vision

Our vision at Vel. is to be recognized as a global leader in luxury leather goods, renowned for our unwavering commitment to quality, craftsmanship, and customer satisfaction. We aspire to inspire and empower individuals to embrace their uniqueness and express their personal style with confidence through our meticulously crafted products. As we continue to grow and evolve, our vision remains steadfast: to create enduring value and make a positive impact on the world, one exceptional leather good at a time.

Values

We hold these values dear:

1. Be Humble: We remain open-minded and ready to improve.
2. Love Goes a Long Way: We build every item with the same amount of love, care, and respect that we treat our customers with.
3. Only the Best: By crafting with the finest materials, we ensure our items last for generations.
4. Superior Aesthetics: We believe in combining functionality and durability with class and style, embracing the challenge to deliver timeless elegance in every product.